'i don't think we're in kansas anymore.'

why are there shopaholics? why do some of us shop til we drop? cuz some of the best minds around are in advertising, said my old lrp (logic, rhetoric, poetics) prof. they persuade us that shopping will make us happy, will fill that emptiness--cravings supported by a spending of billions annually, spent on things such as...

and things like

• 'ambiance research' [note: more commonly spelled 'ambience']
• 'it’s all about “Experience”'
• 'Web 3.0 – the information finds you and meets your needs before you find it.'
• 'the possibility to broadly answer the 5W’s [about 'consumers'] for almost any brand.'

george orwell is one of the author's favourite authors. go figure--i guess you hear what you want to hear and disregard the rest.

source: http://jfbelisle.com/2011/01/the-world-of-marketing-is-changing%E2%80%93three-types-of-interconnected-marketing-revolutions/